Hello! I’m Serena Young. I’m a web developer with 10 years of industry experience. Currently a Software Engineer for IBM Watson Campaign Automation, a digital marketing automation platform.
In the past, I’ve worked as a Technical Lead at Live Nation where I oversaw a team of developers for Insomniac Events, their EDM marketing and promotion division. I’ve also worked in the online ad industry, pioneering a business initiative to bring third-party ads inhouse through the creation of the Origin platform at Evolve Media, LLC.
Though I’ve handled backend development - such as in Java - my main passion is in frontend technologies. I’m known obsessing over UX/UI minutiae such as animation timing and load performance.